Wisdom Shift Privacy Policy

Effective date: 1 December 2026 · Last updated: 13 November 2026

This policy explains how The ASPIRE Group International, LLC, trading as WisdomShift ("Wisdom Shift", "we", "us"), handles personal information when you visit our website or use the Wisdom Shift platform.

Wisdom Shift is an AI-assisted coaching platform. It transcribes coaching sessions, gives the coach real-time prompts during the session, and produces summaries, follow-up emails, scores and development insights afterwards.

1. Who is responsible for your information

How we handle personal information depends on whose information it is and why we hold it.

• Coaching session content and learner information. When a coach or organisation (our "customer") uses Wisdom Shift, the customer decides what is recorded and why. The customer is the controller and we are its processor. We handle this information only on the customer's instructions, under our Data Processing Agreement (DPA). If you are a learner or another participant in a session, your coach or their organisation is responsible for your information. Please contact them first. We will help them respond to you.
• Account, billing and website information. For information about our customers' own accounts, billing and use of our website, we are the controller.

2. Information we collect

2.1 Information you give us

• Account details: name, email address, organisation, role, and sign-in details. These include two-step sign-in settings.
• Workspace details: workspace name, members, roles, settings, branding and coaching models.
• Coaching content: session transcripts; the learner's name, role, organisation and goals entered by the coach; debrief notes; uploaded documents; knowledge base content; and questions asked of the in-app assistant.
• Billing details: billing contact, purchases and credit balance. Card details are collected and held by our payment provider, Stripe. We never see or store full card numbers.
• Your own AI keys: if you choose to use your own AI provider keys, we store them encrypted, use them only to run your workspace, and never show them back in full.
• Calendar details: if you connect a calendar, we read meeting titles, times and attendee names and email addresses. We use them to recognise coaching sessions and suggest the learner.
• Messages to us: support requests and other correspondence.

2.2 Information created when the platform is used

• Session audio. During a session, audio from the call and the coach's microphone is streamed to our transcription provider. We do not store audio recordings. Audio is held in server memory only while the session and its processing run, and is then discarded.
• Generated content. This includes transcripts, real-time prompts, summaries, check-ins, draft emails, scores, themes and progress tracking. AI produces it from the session content.
• Usage and technical information. This includes sessions run and their length, credits used, features used, error and security logs, and basic device and browser information needed to keep the service secure and working.

2.3 What we do not collect

• We do not create voice profiles or voiceprints, and we do not use voices to identify anyone.
• We do not use advertising or cross-site tracking cookies, and we do not sell personal information.

3. How we use information

We use personal information to:

• provide the platform: run sessions, transcribe them, give real-time prompts, and produce the after-session outputs;
• manage accounts, workspaces, sign-in and access;
• process payments, free trial credits and credit purchases;
• send service emails, for example sign-in and security messages, receipts, and emails a coach chooses to send to a learner;
• give support, fix problems and keep the platform secure;
• meet legal, tax and accounting obligations.

We also produce anonymised, aggregate statistics about how the platform is used. These include only groups of at least 10 people, and never include names, contact details, free text or voice. They are not personal information.

AI training. We do not use coaching content to train or fine-tune general-purpose AI models. Our AI providers process content under terms that do not allow them to train their models on it.

4. AI processing

To produce transcripts, prompts and outputs, we send the relevant session content to AI service providers. Each request carries only what that task needs.

• Using our AI keys (the default): content is processed through our accounts with our AI providers, listed in section 6.
• Using your own AI keys: content is processed through your own account with the provider you choose, under your agreement with that provider. Transcription still runs through our transcription provider unless you supply your own transcription key.

AI-generated content can be incomplete or wrong. Coaches review outputs before relying on them or sending them to anyone.

5. Recording and consent

Customers must tell every session participant that the session will be transcribed and analysed, and must obtain their consent before it starts. Wisdom Shift asks the coach to confirm this consent before each session.

The customer is responsible for this consent. Under our Terms of Service, by using Wisdom Shift the customer indemnifies The ASPIRE Group International, LLC and its related entities against any claim arising from a session recorded without the notice or consent the law requires.

6. Who we share information with

We share personal information only with service providers that help us run Wisdom Shift. Each is bound by written data protection terms.

The current list, with any planned changes, is on our Sub-processors page.

We may also disclose information:

• where the law requires it;
• to protect the rights, safety or security of our customers, the public or us;
• as part of a merger, acquisition or sale of assets. Any buyer would remain bound by this policy.

We do not sell, rent or trade personal information.

7. Where information is stored

Wisdom Shift data is stored in the United States (West). Our providers may process it in the other locations listed above.

For information from the European Economic Area, the United Kingdom or Switzerland, we use the European Commission's Standard Contractual Clauses and the UK and Swiss equivalents. These are set out in our DPA.

8. How we protect information

• Encryption: information is encrypted in transit and at rest. Session transcripts and outputs are encrypted a second time by our application before they are stored.
• Access: each workspace is kept separate from every other workspace. Access is limited by role, and two-step sign-in is available.
• Monitoring: security-relevant events are logged and monitored.

No system is perfectly secure, but we work to protect information to a high standard.

9. How long we keep information

10. Your rights

Depending on where you live, you may have the right to:

• see the personal information we hold about you;
• correct or delete it;
• receive a copy in a portable format;
• object to or restrict how it is used;
• withdraw consent;
• complain to a data protection authority.

These rights come from laws such as the GDPR, the UK GDPR and the Australian Privacy Act 1988.

How to make a request:

• If you are a learner or session participant, please contact your coach or their organisation, which controls your information. If you contact us, we will pass your request on to them.
• If you are a customer, you can export and delete data yourself in the platform, or email us at the address below.

We will not treat you differently for exercising your rights.

11. Cookies

We use only the cookies and browser storage needed to sign you in, keep the platform secure and remember your settings. See our Cookie Notice.

12. Children

Wisdom Shift is for adult professional use. It is not directed at anyone under 18.

13. Changes to this policy

We will post any update here and change the date at the top. If a change is significant, we will tell customers by email or in the platform before it takes effect.

14. Contact us

The ASPIRE Group International, LLC, trading as WisdomShift 795 Waterbend Trail, Sarasota, Florida 34240, United States Email: privacy@wisdomshift.app